John Delano’s managing partner Nicole Christy has been a leader in several Arizona corporate and public sector rebrand initiatives that shaped their culture and changed the way they do business.
WHAT HAPPENS DURING BRAND DEVELOPMENT:
- Review of your overall business strategy
- Identify your target clients
- Research your target client group
- Develop your brand positioning
- Develop your messaging strategy
- Develop your name, logo and tagline
- Develop your content marketing strategy
- Develop website content and user experience
- Build your marketing toolkit.
- Implement, track, and adjust